Surrogate Advertising..

This term...surrogate marketing or proxy marketing or sometimes proxy advertising...just caught up my eye....while on a discuss in one of the lectures...

In simple terms, it means marketing some other product with the same brand name because one is not allowed to market the original product. Well, breweries do this because the law does not permit them to advertise their original products....Bagpiper advertises club soda, we know that they are trying to sell something else. Same with Kingfisher or Director's Special or any other brand that sells alcoholic products. In advertising parlance, this technique is called surrogate advertising. ....