Indian Consumer Behaviour

Kudos to the Indian youth !!!....Out of the population of 120 million ,450 mn are below the age of 21 in India....

Indian is Worlds fourth largest economy in Purchasing Power Parity terms...

Consumer India has been the source of belied expectations and frustating resistance to conventiaonal global offerings....

Its a totally maverick market which a global organization has to deal with its mind as well as its heart...As Sunil Mittal rightly said "Our biggest source of attracting & maintaing subscriber base is through forming an emotional bond with them"..

Looking at some of the global organizations in India....

Nokia wins

Coke & Pepsi struggles

Honda wins

Mercedes struggle

LG & Samsung walk away with the market

GE appliances couldnt cope up

MTV localises

Levis lags behind

Heinz & Kellogs couldnt catch on....

India calls not for the best practices used all over the world but the best practices.....

Source-We are like that only by Rama Bijrupurkar