Well...It was just struck to me...that why Nokia as a handset provider is reaping success and fruits in the Indian market while its rivals like Samsung,Sony ericsson and Motorola,having world class expertise as well as experience are just taking a small chunk of the remaining cake which is due to the image created by them world over....
So why is it so...I asked myself...and these are the thoughts which I can very well recollect....
a) Full portfolio of handsets ranging from 1000 to 50k...which keeps happy a farmer as well as a millionare out here...by classifying accordingly whereas other providers dont even reach to half of its portfolio.
b)Effective branding and promotions by roping Shahrukh Khan as well as by roping the service providers like Airtel to launch the bundled handsets in the market..which leads to a win win situation for both..
c)Not only developing sets globally but also customising according to the needs of Indian market as rough and tough or durable handsets are much in demand...which it keeps in mind and positions accordingly.
d)Nokia speaks trust....the genuine priority centres to the warranties in which even handsets are changed if the default is unrepairable ...leads to what we call in Service Marketing-the Moment of Truth....leading to immeasurable trust on the handset provider.
e)Effective distribution so that from Kashmir to Kanyakumari you can buy the handset which you want...provided it is launched in India.
f)The service centers-Its backbone...which is the first thing a consumer looks before buying a handset....An average Nokia service outlet recieves 175-250 handsets everyday to be repaired...which is a huge no..but the customers are delighted by the service they get..
g)Time to time revamping strategies of its products and advertisments by roping the best advertising agencies and launcing delighting schemes in festivals so that the consumer cant ask for more...
As I finish off...I just have to say this Finnish handset giant knows what it takes to be a market leader.....
If I am not wrong 100 finlands will be the size of India but this organization knows how to effectively analyse the consumer behaviour.....
So why is it so...I asked myself...and these are the thoughts which I can very well recollect....
a) Full portfolio of handsets ranging from 1000 to 50k...which keeps happy a farmer as well as a millionare out here...by classifying accordingly whereas other providers dont even reach to half of its portfolio.
b)Effective branding and promotions by roping Shahrukh Khan as well as by roping the service providers like Airtel to launch the bundled handsets in the market..which leads to a win win situation for both..
c)Not only developing sets globally but also customising according to the needs of Indian market as rough and tough or durable handsets are much in demand...which it keeps in mind and positions accordingly.
d)Nokia speaks trust....the genuine priority centres to the warranties in which even handsets are changed if the default is unrepairable ...leads to what we call in Service Marketing-the Moment of Truth....leading to immeasurable trust on the handset provider.
e)Effective distribution so that from Kashmir to Kanyakumari you can buy the handset which you want...provided it is launched in India.
f)The service centers-Its backbone...which is the first thing a consumer looks before buying a handset....An average Nokia service outlet recieves 175-250 handsets everyday to be repaired...which is a huge no..but the customers are delighted by the service they get..
g)Time to time revamping strategies of its products and advertisments by roping the best advertising agencies and launcing delighting schemes in festivals so that the consumer cant ask for more...
As I finish off...I just have to say this Finnish handset giant knows what it takes to be a market leader.....
If I am not wrong 100 finlands will be the size of India but this organization knows how to effectively analyse the consumer behaviour.....
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