I was reading a book by Orison Swett Marden wherein he had argued that we can enjoy what others own without our necessarily wanting to own them. Taj Mahal is a beautiful piece of art that we enjoy without wanting to possess them. The roses in the Mughal garden are no less enchanting even If they belonged to the President’s estate. A diamond necklace on a beautiful woman’s neck was admired at by an ordinary woman placed in not so fortunate circumstances and when she expressed her thankfulness, the rich woman wondered why the thanks when she had done nothing to the poor woman. The latter replied the thanks was for letting her see the exquisite necklace which she herself could not see and which she had to carefully protect and preserve for others to see on her neck. The quote .”I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate” summarizes the message. One need not be wealthy to derive pleasure out of things not belonging to them. The quality to derive joy from all sorts of sources is a rare gift and is not a function of wealth..It is only when you aspire to own them or feel jealous of others owning them, you miss the see the beauty and fail to enjoy in full measure. As Rev Dr.Charles F.Aked. put it “If you are not wealthy yourself, be glad that somebody else is, and you will be astonished at the happiness that will result to yourself.”We must cultivate the the habit of feeling rich and happy at the wealth, beauty and good experiences of others even though we are modest in our circumstances. Let us learn to rejoice at all good things around us without wanting to possess them ourselves. ...
A lesson from the above thing can be taken for the corporate life as well as for marketing :
a) You should not jealous over the success of your competitor and look for differentiating your product from the rest.
b) Dont envy over the bosses new Merc infact appreciate it...And who knows you will be having one in a matter of time...