Branded Sugar cane juice - Untapped potential

Cane juice is emerging as an alternative to colas in India’s Silicon Valley.

Cane-O-La, the country’s first branded sugarcane juice, was launched recently and has met with an encouraging response.Cane-O-La. Spurred by the huge success of the two parlours it has already opened,has plans to unveil 100 outlets in Bangalore over the next two years. Two more are ready for launch.
The sugarcane crop is harvested, peeled and brought to Bangalore in refrigerated vans, crushed and served to consumers in mugs, within 24-36 hours of harvest. “The entire process is mechanised at every stage, and we don’t even add ice,”
Each juice outlet requires at least 20 people, and can help those at the bottom of the pyramid. Indians have always loved cane juice, but earlier, it was available only with roadside vendors, with dubious hygiene standards. Cane-O-La’s mechanised process addresses that issue.
Coming to its pricing....its quite affordable as it provides per glass Rs.10 per glass and those who want to carry it to home the hygienic paper glasses are also available by just paying 2 bucks.

Now thats wat we call Blue Ocean Strategy !!!!...tapping the untapped market by just thinking very down to earth...